Agencies
You already sit next to the buyers other firms want. Post that access, and ask for the clients you are missing.
Get customers from people who already know them.
Cold lists are a poor way to meet a buyer. Scratch my back is a board where operators post who they can refer, and who they want sent back.
Get startedSay who you can send
One sentence for the customers you already know — agency owners, founders, tenants, a team you work with.
Say who you want
The other sentence is the referral you want back. People can see the trade before they write to you.
Accept the introduction
When a referral fits, you accept it. Both of you get an email with the other person’s address.
Send one back
The point of the board is the return. You introduce someone you can actually reach, and ask for the same.
An introduction, not a lead form.
You write the offer. Someone who can make it replies. If you accept, both of you receive the other person’s email and can take it from there.
An offer
I can refer agency owners who need payroll.
I want agencies that need a fractional CFO.
- 1. Someone offers the referral. They tell you who they can introduce, in your inbox.
- 2. You accept. Both of you get an email with the other person’s address.
- 3. You make the introduction. Then you send one back when you can.
“I have access to customers you want. You might have access to customers I want.”
Built for people who already have the room.
You do not need a big audience. You need a real relationship with someone a counterpart would like to meet.
Consultants
Fractional CFOs, marketers, recruiters, advisors. Your work puts you in rooms. A referral is how you trade that.
Founders
You know other founders who just hired, just raised, or just outgrew a tool. Say so, in a sentence.
Firms
Legal, accounting, insurance, IT, payroll. The customer is usually someone else’s client before they are yours.
What you actually use
The board
A public list of offers, newest first. You can read who can send what before you have an account.
Your offer
Two lines. Who you can refer, and who you want. That is the whole post.
The inbox
Someone offers you a referral in writing. You accept it, or you leave it.
The introduction
Accepting shares both email addresses, so the two of you can actually make the introduction.