Guides: get help without spending money

Practical guides for founders, freelancers and small teams: getting reviews, testers, customers and followers without a budget, and trading help instead of paying.

• How to get honest app reviews without paying for themA new app with no ratings struggles to get installs. Here’s how to get your first honest reviews for free, without breaking App Store or Google Play rules.
• How to find beta testers for freeWhere to find people who will actually test your product before launch, and how to trade help for their time instead of paying.
• How to get your first customers with no marketing budgetPractical ways to land your first customers without ads: your network, communities, content and trading help with people who can send customers your way.
• How to grow a social media following without adsReal ways to grow followers and subscribers on Instagram, TikTok, YouTube, LinkedIn and newsletters, and why buying followers backfires.
• Trading services instead of paying: how skill swapping worksSkill swapping, or bartering services, lets you get help without spending money. Here’s how it works, what to trade, and how to make it fair.